Friday, 11 October 2019

John Lewis Advert

This next piece of work was for us to take a John Lewis advert and cut it down to under a minute in length while retaining the last couple of seconds containing the brand and contact information.
I attempted to only remove shots between cuts so that the overall flow of the advert wasn't interrupted and the location didn't change too drastically.
The only problem I had was with the audio, especially when the music kicks up, as it was harder to cut out shots without making it obvious with a poor audio or visual transition.
(for example the transition at 0:33)
However I believe I did my best with my current skillset and I managed to make my edits less noticeable upon first viewing.




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